About Us

from 2020

Philosophy
Inspiration
Mission
About us

Inna Leon is the founder and designer of the Baby Doll Dress brand, a famous TV presenter, and a columnist for a prestigious fashion magazine. Recognized as the “Most Successful Woman in Ukraine,” “Fashion Expert,” and “Best Designer of 2020,” Inna has become a cult figure in the fashion industry.

Our Founder’s Philosophy

Inna’s main life principle is embodied in her mantra: “Kindness Matters.” Her unwavering commitment to spreading kindness and sincerity, regardless of circumstances, reflects her vision of creating a better world. Believing that kindness is always reciprocated, she inspires others to “open their hearts” and help those around them.

Inspiration and Mission

Inna’s mission as a designer is to create dresses that make women feel happy and beautiful. Hearing her clients describe how they feel like princesses in her creations reaffirms her purpose and motivates her to continue designing with love and dedication.

Our Collections

Pearl Perfection Dress

from $470
The Baby Doll Dress dress collection is a captivating ensemble created to empower modern women. Balancing timeless elegance with playful charm, these dresses inspire confidence and encourage women to embrace their individual style. Each piece is imbued with Inna’s passion to highlight the beauty, individuality and grace of a woman.
Explore Collections

A Journey of Creativity and Passion

First Steps

Despite having a law degree and starting her career in a
non-creative field, she has always felt a pull for fashion and
trends.

First Dress

Taking a leap of faith, she designed her first dress, a
“marshmallow” piece that marked the beginning of her
journey as a fashion designer.

Today

Today, Inna Leon channels her creativity and emotion into each design, creating dresses that are more than just clothes — they are a part of her life, the embodiment of her dreams and moments of reflection. Through her brand Baby Doll Dress, she celebrates the beauty, uniqueness and confidence of every woman.

First Steps

2020

First Dress

2020

Today

2025
Dear,

Thank you for taking the time to get to know me and my journey. I hope my designs inspire you to embrace your true self, shine brightly, and bring joy to the world around you. Remember that happiness lies in the little things and in the kindness we share with others. Let’s make this world a better and more beautiful place together.

With love and gratitude

Inna Leon